All times are UTC




Post new topic Reply to topic  [ 24 posts ]  Go to page 1, 2, 3  Next
Author Message
 Post subject: Avianova Airlines Racy Commercial
Post Number:#1  PostPosted: 21 Sep 2010 18:00 
Offline
Admin
User avatar

Joined: 28 Oct 2008
Last Visit: 30 Dec 2020 14:27
Posts: 3641
Location: Surrey UK
Gender: Male
Status: Married
Her/His Country: Russia
RW_here_since: July 2008
Times_to_FSU: Too many to remember
Avianova Airlines Racy Commercial

Earlier this month Russian airline Avianova aired this commercial, which shows a team of bikini-clad flight attendants washing an airplane while a gaggle of men watch, and caused quite a controversy.

The Australian newspaper The Daily Telegraph reported that Secretary of the Flight Attendants Association of Australia Jo-Ann Davidson said ads like this "put flight attendants at risk."

"This type of provocative advertising using cabin crew in this light is not tolerated in Australia and should not be acceptable anywhere else," Ms Davidson said, according to the Telegraph.

The Australian newspaper also accused a number of other airlines of objectifying flight attendants too, from the UK's Ryanair to our very own Southwest Airlines.




[aferim.gif]

_________________
.
Image


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#2  PostPosted: 21 Sep 2010 20:50 
Offline
Veteran Member
User avatar

Joined: 17 Apr 2009
Last Visit: 07 Mar 2020 17:47
Posts: 722
Status: Married
Her/His Country: Russia
RW_here_since: 2007
Times_to_FSU: 25
I have been flying the wrong airlines.

_________________
Don't take life too seriously, After all no one gets out alive anyway.


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#3  PostPosted: 21 Feb 2011 07:11 
Offline
Expert Member
User avatar

Joined: 17 Feb 2009
Last Visit: 30 May 2020 15:32
Posts: 201
Location: Sussex - UK
Status: Married
Her/His Country: Ukraine/UK
RW_here_since: 2006
Times_to_FSU: Several
Turbo

Obviously you do..... [lol.gif]



Mother Russia is often heavily scrutinised for its controversial and sexually orientated marketing tactics… by our prudish western standards anyhow. It’s the point of the creative teams in marketing to constantly push the envelope of a perceived social standard – and it works! Russia’s going through one of those sex-soaked stages of marketing where people won’t notice an advert unless they can get a free fix of porn.

These calendar photos of Aeroflot’s scantily clad cabin crew have leaked their way onto the internet. I use the term ‘leaked’ loosely because, if I was running the campaign, I would also probably release a few previews of the pictures to leverage some interest in my brand and generate some free viral exposure (particularly at a time when my competitors are doing the same thing). The calendars will reportedly be sent to members of an airline ‘VIP loyalty program’.

Warning: Moderated adult content
Click for larger. Give the image a few seconds to load.


Image ....Image ... Image ... Image....Image ... Image
Click the Back button on your browser to return to the board


Adult content is nothing new to airlines (in fact, it’s decidedly old) and creative teams seem to be in a mad rush to constantly outdo whatever controversial campaign preceded them. Aeroflot have succeeded – assuming their campaign was orientated around a ‘shock factor’ – since their images are a little more explicit than most… so much so that many of the pictures are what you would come to expect from a girly-mag (not that I would know, of course). It’s unapologetic full-frontal nudity so, if you have the kids nearby, you might want to wait until you’re alone before blowing them up full size. Aeroflot is best known for its Vodka motivated in-flight debauchery; so all they have to do is play some rock-and-roll over the PA system and we have a serious sex-romp for the simple price of a ticket. Of course, in Russia, a ticket, even on a low cost carrier, costs lots of money (every time I think of a LCC in Russia an Angel loses its wings). [wink.gif]

If these images were in fact intentionally leaked by the airline, it was probably done to coincide with the popular
Avianova TV commercial,

I personally don’t mind these types of calendars, but I do strongly believe that marketing agencies have to consider their ethical responsibility when it comes to delivering invasive content that is morally questionable – despite the virally orientated advantages. As a VIP calendar, I hope Aeroflot carefully considers their distribution list. Ironically, I’m here publishing the same pictures. Like I said, some marketers don’t have ethics.

I wouldn’t find the content offensive if Aeroflot sent a copy my way… but I would probably be offended if they sent it to me because they thought I would enjoy it. In other words, I don’t want them to assume I’m a perve – even though their assumption may prove correct.

If airlines spent as much time trying to outdo their competitors as they do into engineering a new and innovative campaign we might actually end up with something entertaining.

I should really look at putting together a calendar like this myself for my own airline… or at least take the pictures. [biggrin.gif]


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#4  PostPosted: 22 Feb 2011 07:57 
Offline
Veteran Member
User avatar

Joined: 03 Aug 2010
Last Visit: 09 Jul 2011 21:14
Posts: 547
Location: Middle England
Times_to_FSU: Too many (some would say)
That advert is misleading as I've heard that the sandwiches served on Avianova aren't the best. [sad.gif]

_________________
Bad spellers of the world untie.


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#5  PostPosted: 22 Feb 2011 10:57 
Offline
Admin
User avatar

Joined: 28 Oct 2008
Last Visit: 30 Dec 2020 14:27
Posts: 3641
Location: Surrey UK
Gender: Male
Status: Married
Her/His Country: Russia
RW_here_since: July 2008
Times_to_FSU: Too many to remember
But the advertisement promotes that the airline is going places, is on time and the planes are very clean.......which is more important than the sandwiches they serve! [wink.gif]

_________________
.
Image


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#6  PostPosted: 22 Feb 2011 13:18 
Offline
Veteran Member
User avatar

Joined: 03 Aug 2010
Last Visit: 09 Jul 2011 21:14
Posts: 547
Location: Middle England
Times_to_FSU: Too many (some would say)
wiz wrote:
But the advertisement promotes that the airline is going places, is on time and the planes are very clean.......which is more important than the sandwiches they serve! [wink.gif]


I need more from my preferred carrier sorry. Things such as the ability to stay airborne and decent sandwiches top of my list over heavily made up air stewards with false grins and annoying voices*.

* Some of the stewardess aren't so hot either.

_________________
Bad spellers of the world untie.


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#7  PostPosted: 22 Feb 2011 15:12 
Offline
Admin
User avatar

Joined: 28 Oct 2008
Last Visit: 30 Dec 2020 14:27
Posts: 3641
Location: Surrey UK
Gender: Male
Status: Married
Her/His Country: Russia
RW_here_since: July 2008
Times_to_FSU: Too many to remember
Vinnvinny wrote:
wiz wrote:
But the advertisement promotes that the airline is going places, is on time and the planes are very clean.......which is more important than the sandwiches they serve! [wink.gif]


I need more from my preferred carrier sorry. Things such as the ability to stay airborne and decent sandwiches top of my list over heavily made up air stewards with false grins and annoying voices*.

* Some of the stewardess aren't so hot either.


OH I see you are a difficult customer to please! [crying.gif] [rolf.gif]

_________________
.
Image


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#8  PostPosted: 22 Feb 2011 18:20 
Offline
Veteran Member
User avatar

Joined: 03 Aug 2010
Last Visit: 09 Jul 2011 21:14
Posts: 547
Location: Middle England
Times_to_FSU: Too many (some would say)
wiz wrote:
OH I see you are a difficult customer to please! [crying.gif] [rolf.gif]


'We' put a man on the moon over 40 years ago. I think airline caterers need to play catch up and give us passengers in peasant class a decent sandwich and refrain from serving us coffee that tastes like the cup it's served in ... recycled cardboard. [sad.gif]

_________________
Bad spellers of the world untie.


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#9  PostPosted: 22 Feb 2011 19:05 
Offline
Admin
User avatar

Joined: 28 Oct 2008
Last Visit: 30 Dec 2020 14:27
Posts: 3641
Location: Surrey UK
Gender: Male
Status: Married
Her/His Country: Russia
RW_here_since: July 2008
Times_to_FSU: Too many to remember
Vinnvinny wrote:
wiz wrote:
OH I see you are a difficult customer to please! [crying.gif] [rolf.gif]


'We' put a man on the moon over 40 years ago. I think airline caterers need to play catch up and give us passengers in peasant class a decent sandwich and refrain from serving us coffee that tastes like the cup it's served in ... recycled cardboard. [sad.gif]


How much you pay every time you go to Ukraine?

I have to pay over 350 GBP to Moscow......same fly time as Gatwick Kiev! [angry.gif]

_________________
.
Image


 Profile  
 
 Post subject: Re: Avianova Airlines Racy Commercial
Post Number:#10  PostPosted: 22 Feb 2011 19:34 
Offline
Veteran Member
User avatar

Joined: 03 Aug 2010
Last Visit: 09 Jul 2011 21:14
Posts: 547
Location: Middle England
Times_to_FSU: Too many (some would say)
wiz wrote:
How much you pay every time you go to Ukraine?

I have to pay over 350 GBP to Moscow......same fly time as Gatwick Kiev! [angry.gif]


If one books early enough with Wizz wiz then around £100. If you don't book so early it can rise to £150+. From Gatwick expect to pay about £180. Last week I flew from Heathrow via Germany and it was £200.

_________________
Bad spellers of the world untie.


 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 24 posts ]  Go to page 1, 2, 3  Next

All times are UTC


Who is online

Registered users: No registered users


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to:  
cron
Powered by phpBB